Marketing, Social Media and Branding Courses and Workshops
Everybody knows they need to market what they do and these days we are all expected to have websites, Facebook pages, blogs and spend all our spare time tweeting. However, do we actually know why we need these things and how best to use them?
Our range of marketing and social media courses look at the vast array of options available to get our messages out there and the benefits and limitations of each of them. Most workshops last three hours and all you need to bring is yourself, pen and paper.
Web and Social Media Marketing
This workshop looks at how to use the web and all the different social media tools available to you to support your business, creative or artistic practice without it taking over your life. Part one explores each of the different social media platforms, how they fit together and how they fit in with your off-line marketing activities to save you money and increase your effectiveness. Part two looks at practical techniques for using the platforms you have chosen, optimising their content and reaching your audience.
We also run a version of this course specifically for Third Sector organisations such as charities, community groups and social enterprises, looking at how their ethics, values and aims influence how they use social media and how it can support them.
Forthcoming dates and locations:  enquire
Jargon-free Marketing
This workshop explores marketing strategies and techniques for freelancers, small businesses, business managers, and non-marketeers in a practical and jargon-free way. It covers the different elements within the marketing mix and how to understand how they effect each other and the choices you make in marketing your business, product or service. It looks at how to put together a marketing plan within your available time and budget so you get the maximum value out of them.
Forthcoming dates and locations: enquire
Market Research and Knowing your Customers
You may have what sounds like a fantastic business idea, service or product, but who are your customers, your competition and where are you placing yourself in your market? This workshop looks at techniques that will help you get an all-round view of your business, how you are perceived, and how to ask the right questions to get the customers you are aiming for.
Forthcoming dates and locations: enquire
Branding on a Budget
What is a Brand and how do you go about building one? This workshop debunks the myths of branding and shows how you can use all the same techniques as the big brands on whatever budget you are working to. It looks at how people react to them and what can help build a good or bad reputation for a brand.
Forthcoming dates and locations: enquire
Public Relations without the spin
An introduction on using PR techniques to generate publicity for you and your business. It looks at how a good PR strategy can be much more cost effective than paid-for advertising and how to make what you do into genuinely interesting stories. It looks at the different media channels available and how to approach them.
Forthcoming dates and locations: enquire
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